The development of anything must go through a process of twists and turns. The development of the water purifier industry is the same as that of other industries. It has experienced several ups and downs. Although the current domestic household water purifiers are still relatively low, they are far less than 70% of the clean water in countries such as Europe, America, Japan and South Korea. The household penetration rate of equipment is less than 8% in China. The water purifier penetration rate is low, there is no domestic demand, and there is no capacity supply. Judging from the consumer's reaction, it is not without demand, but “fear”! Generally speaking, China's water purifier products have low penetration rate and are mainly willing to three major factors: